A project in which I was responsible for the visual identity, website design, and implementation: a solid, end-to-end process. How do you bridge the gap between a traditional tire service and modern user expectations? In this case study, I showcase the process of building a digital presence for Ruda Wulkanizacja based on solid research data. I followed the full design path, ensuring every interface element addresses specific customer concerns. The final product combines aesthetics with maximum usability. It’s proof that a strategic UX approach can transform a local business.

Trudzia builds turnkey houses near Wrocław. Their marketing team arrived with a 24-page brief that prescribed the layout page by page, and asked for a landing page for the one service that had none. I redesigned 16 views on top of it: a rebuilt navigation, a design system and documentation for an external development team, checked against WCAG 2.1. In four places I proposed something different and argued for it.